Ladislav Sutnar: Design and paper, number 13 (1943)

17/07/09 – Selections from Design and paper number 13: controlled visual flow by Ladislav Sutnar, Marquardt and Co., New York (1943).

Design and paper was a series of softcover booklets produced by New York paper wholesaler Marquardt and Co. between 1937 and 1952(?). Its production ran quarterly for 39 issues and was printed at a very high standard. The series showcased the finest papers for printers, art directors and others in the printing trade. After number 7, issues were primarily devoted to individual artists and designers. Ladislav Sutnar featured in numbers 13 and 19.

In issue 13, Sutnar gives a brief and illustrative lesson in information design techniques, namely visual flow. Sutnar’s style is evident in the bold use of colour, dynamic spreads and organizational signposts.

Issue 13 colophon:
Cover: Albion Text – Wove – 26×40 – 306M – Melon
Text: Cumberland Dull Coated – 25×38 – 200M – Snow White
Plates by Sterling Engraving Company

Numbers 13 and 19 were accurately reproduced in 2003 from the collections of the Museum of Decorative Arts in Prague// by Fraktály Publishers.

Design and paper: controlled visual flow

Importance of upper right corner

Starts and stops

Visual dominance

Coordination of parts

Integration

Sources and more information
Design and paper 13 & 19 on Flickr//

One Response to “Ladislav Sutnar: Design and paper, number 13 (1943)”

1. Design and paper: number 13 (Ladislav Sutnar, 1943) – designers books says:

   March 9, 2011 at 11:42 am

   [...] and more information Design and paper number 13 on olivertomas.com Design and paper 13 & 19 on Flickr Related Posts:Design and Paper: Number 19 (Ladislav Sutnar, [...]

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