Armin Hoffmann: Graphic design manual (1965)

18/02/09 – Excerpts from Armin Hofmann’s Graphic Design Manual: Principles and Practice published in 1965.


“What is lacking is a creative focus which would be the source of every new insight into the nature of art and would foster every kind of talent.” (37)

“It is only in in drawing, which occupies an isolated and underprivileged position in the curriculum, that thinking, inventing, representing, transposing and abstracting can be correlated.” (ibid.)

“It is a fairly general assumption that art training is autonomous and subject only to its own laws. It is precisely this error which has induced me to preface my consideration of the problems of art education with some thoughts on education in general with a view to showing the close interdependence of the various aims of education.” (ibid.) (more…)

Oliver Tomas

  • Design historian and archivist based in Vancouver, Canada.
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