The Penguin Poets redesign by Jan Tschichold (1948)

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15/12/10 – Two early examples of titles from the Penguin Poets series: (left) John Overton’s [?] original design of 1946 and (right) Jan Tschichold’s reformed design of 1951. (more…)

Jan Tschichold’s design for Penguin Scores 1949

Penguin Scores no. 3: 1949

23/11/10 – A selection of examples from the Penguin Scores series designed by Jan Tschichold in 1949. The series used a horizontal version of Penguin’s larger B size with typography set in Garamond and background patterns by Stephen Russ, Elizabeth Friedlander, Barbara Lambourne, and many others. (more…)

The Penguin Classics redesign by Jan Tschichold 1949

The Penguin Classics: 1945 & 1949

25/10/10 – Two early examples of titles from the Penguin Classics series: (left) John Overton’s original design of 1945 and (right) Jan Tschichold’s reformed design of 1949. Both feature circular illustrations (roundels) by William Grimmond. (more…)

Jan Tschichold: Penguin composition rules (1947)

King Penguin standard (detail)

18/10/10 – One of the first tasks Jan Tschichold set upon himself after becoming head typographer for Penguin Books in 1947 was to create the Penguin composition rules, a document outlining the core typographic standards to be practiced across all Penguin publications. (more…)

Jan Tschichold’s redesign for Pelican Books 1949

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11/10/10 – Two examples of early Pelican titles: (left) Edward Young’s original horizontal grid design of 1937 and (right) Jan Tschichold’s reformed design of 1949. (more…)

The Penguin Shakespeare redesign by Jan Tschichold 1949

The Penguin Shakespeare: 1947 & 1949

27/09/10 – The Penguin Shakespeare series: Edward Young’s [?] original design (1938) and Jan Tschichold’s revision (1949). (more…)

Penguin’s horizontal grid design and Tschichold’s reforms

Penguin Books: 1938 & 1958

31/08/10 – Two examples of early Penguin paperback covers: Edward Young’s horizontal grid of the 1930s and Jan Tschichold’s reformed design of the 1950s. (more…)

Oliver Tomas

  • Design historian and archivist based in Vancouver, Canada.
  • info[at]olivertomas[dot]com